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Gobra set to land Tiger deal!

August 9, 2003;  Source: AnyoneForTee World Exclusive
Third candidate emerges to put the driver in Tiger's bag – a company best-known for manufacturing sporting bras!

US.  Gobra, the world’s leading manufacturer of women’s sports bras ("supporting women’s golf for 20 years"), is close to landing a sensational multi-million dollar deal with the world’s top male golfer, Tiger Woods, AnyoneForTee has learned.
Tiger: not happy with Nike
Despite having a five-year US$100 million endorsement contract with fashion house Nike, the world no. 1 has decided to jettison his Nike driver, as he was disappointed with both his accuracy and distance using the specially-designed club.

An early prototype of the Gobra Twin-Cup driverMost mainstream and golfing media have reported that Tiger will revert to the 975D Titleist he used as an amateur and in his early professional years. But AnyoneForTee has learned that a last-minute pitch (with a driver) by UK company Gobra has led to second thoughts within the Tiger camp, following meetings between the world no. 1 and Gobra technicians during the recent Open Championship.

The company has now taken out a worldwide patent on a revolutionary 'Twin Cup' driver, capable of hitting the ball huge distances - with either cup.
Odyssey White Hot putter
"It was really a remarkable series of coincidences", explained Gobra Marketing Director Wanda Fulfitt. "We had been playing around with the idea of twin cups ever since we saw the Odyssey White Hot 2-ball putter (right). And on the fashion side, we had been talkng with Tiger's girlfriend, Elin (a former swimsuit model - Ed.), to see if she would model some of our new sports bras for us; we thought we could do a sort of repeat of the famous Wonderbra ad (see at top right of this page), playing on Tiger's determination to win a record number of major championships."

Elin Nordegren Annika Sörenstam

"So then, when Tiger saw your pictures of Annika in her Gobra black bikini (see AnyoneForTee's report on Annika's ill-fated attempt to win the Colonial), he suddenly put two and two together and thought "Balance! - that's what it's all about". He'd just realised the ultimate secret of the perfect blend of golfer and equipment. The rest is - or shortly will be - history."

The new Gobra TC driverBased loosely on a woman’s bra, the Gobra Twin-Cup features two tit-anium cup-like heads, "This means the golfer actually has two sweet spots, rather than one, to choose from," explained Gobra Managing Director Aaron A. Geestring. "As the first cup makes contact with the ball, there is an extra squeeze from the second cup, helping propel the ball forward at great speed. And if the first cup doesn’t make contact, the second will. Tiger will never be in the woods again if he uses the Gobra TC driver."

Gobra has been running intensive trials at a local club near its Walton-upon-Thames headquarters in the UK. "One of our team won the medal last month and, of course, expects to do even better in the cup," said the Gobra source. "We're very confident, given the success we've already had with our baseball catcher's mitts (pictured right), which work on the same principle. "

Gobra executives are said to be hugely excited about their new design, as it will bring intense global publicity to a business that already gives tremendous support to golf the world over. Like Nike, Gobra will make its debut with golfing equipment if, as expected, it secures the Tiger deal.

Duval twin-cuppingAnyoneForTee understands plans are also already afoot to diversify into a twin-cup golf ball, again based on a bra. "Men will never again take their eye off the ball," is the working prototype for a marketing slogan. To prove this point, testing of the combination of new driver and new ball is already underway, with recently out of form David Duval - famous for looking up long before impact - hoping to benefit from the revolutionary new technology.

The formula for success:   AnyoneForTee has been granted exclusive access to the team of scientists preparing Gobra's new driver for Tiger Woods, and we are now able to bring you an insight into the astonishingly complex scientific and mathematical research which lies at the heart of modern golf equipment.

Below, for example, is the equation which links Tiger's swing with the new driver to his success rate in world golf. It is this, coupled, naturally, with field testing of the driver, which persuaded Tiger to give Gobra a chance to supply his new club. (For obvious reasons of commercial confidentiality, we have been asked to hide a key part of the formula.)


«Tiger» + 38C² + gº x ((ßRã*¾Cµþ)/ 2!) = (£+¥+€+$)³

where:
  • «Tiger» = this part of the formula is a closely guarded secret, but is believed to include both Tiger's age and the ratio of his number of professional major championship titles in comparison to Jack Nicklaus
  • C = "cup" or clubhead size
  • g = the force of gravity
  • º = the degree of loft of the clubfaces
  • ß = the "oomph" factor, ie effort put into swing
  • R = the resistance of the air to the speeding clubhead
  • ã = clubhead acceleration
  • C = as above
  • µ= importance of tournament (measured in number of World Ranking points available to winner - major championships naturally count higher)
  • þ = number of cries of "You da man!" during 18 holes
  • £ = winnings and endorsements in Pounds sterling
  • ¥ = winnings and endorsements in Japanese Yen
  • € = winnings and endorsements in Euros
  • $ = winnings and endorsements in US Dollars
 
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